Quality Control for Print Buyers: How to Get the Best from Your Printers - Hardcover

Inhaltsangabe

The most difficult task for anyone who buys print is making sure that the finished job corresponds to what was intended by the client and the designer. The increasing use of quality assurance in the printing, publishing and packaging industries has heightened awareness of the need for a different approach to the management and control of quality throughout the printing process.
The author starts by examining what is meant by 'quality' and goes on to show that successfully managing the process is much more effective in improving quality than simply identifying and removing faulty copies. You are guided around the complexities of quality assurance and Total Quality Management and shown how to choose printers and how to get value for money from working with them. You will find out: how to brief designers, how to prepare specifications, how to handle negotiations with suppliers, how to assess and mark up an original (such as a transparency or illustration), how to communicate colour, how to choose the most appropriate proofing system, how to mark up proofs, how to monitor the printing process, and how to make the most of developments in print technology.
Quality assurance procedures are outlined and guidance offered on the selection of paper and special finishes. A useful feature is the numerous checklists identifying potential problem areas and how to deal with them.
This book is essential for anyone who buys print, whether as their main role or as a subsidiary function. It will also be useful for anyone who is interested in quality assurance and printing including students of printing and print buying.

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