The Site Book: A Field Guide to Commercial Real Evaluation (Mesa Professional Development Series) - Softcover

Inhaltsangabe

Written by an expert with 20 years of experience in commercial site evaluation, The Site Book is a practical book that takes a logical and process-oriented approach to site evaluation. Built around dozens of real-life examples of sites that work, sites that don't - and all the reasons why - this book explores the dynamic and sometimes complex relationship between site features and other factors that will ultimately determine the success of any restaurant or retail location. The Site Book features: In depth discussion of the major areas affecting a site evaluation including customer sources, usage patterns, demographic reports, day parts, linkages, drop-in features, physical surroundings, image, trade area, growth strategies, competition, and cannibalism. A step-by-step guide through the site evaluation process using a unique site evaluation worksheet. Strategies for measuring and weighting the relative importance of each site feature and calculating a final site score. Practical tips for specific concepts and varying market conditions - such as opening a first destination in a new market, adding a second store, or backfilling in a saturated market. Strategies for site selection in competitive markets where the best locations are in short supply.

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