Book by Winters Arthur Allen
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Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP92048767
Anbieter: Between the Covers-Rare Books, Inc. ABAA, Gloucester City, NJ, USA
Hardcover. Zustand: Near Fine. First edition. Near fine in near fine dust jacket. A nice copy, almost new. Artikel-Nr. 128776
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780934590860. Artikel-Nr. 5819521
Anzahl: 1 verfügbar
Anbieter: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Deutschland
Zustand: Sehr gut. 150 S. Umschlag leicht berieben, sonst gutes Exemplar. - What Works in Fashion Advertising takes a provocative and critical look into what the message is communicating. Advertising that works has creative strategies and tactical executions driven by marketing objectives to build brands, sell products, and increase customer loyalty. Fashion ads and campaigns are presented in merchandise categories and selected for what can be learned from an examination of their marketing objectives, creative strategies, and tactical executions. To survive in today's highly competitive marketplace, producers and retailers must gather and share information to better understand all aspects of consumer behavior. Even fashion products with broad-based appeal must have separate strategies for each consumer segment. Advertisers need to know what works (and what doesn't work) to connect with the "values, attitudes, and lifestyles" that influence why, when, and where people buy. The What Works Checklist has been devised by the editors to evaluate what works now in fashion advertising. Up to now, fashion advertising made the marketing objective fit the creative strategy-now the strategy must fit the objective. This is "being on strategy." ISBN 9780934590860 Sprache: Deutsch Gewicht in Gramm: 1550 Mit zahlr. farb. Abb. Gebundene Ausgabe mit Schutzumschlag. Artikel-Nr. 930200
Anzahl: 2 verfügbar
Anbieter: Antiquariat Christoph Wilde, Düsseldorf, Deutschland
159, (1) S. Orig.-Pappband mit ill. Orig.-Umschlag. - Umschlag am Rücken etwas verfärbt. Ansonsten gut erhaltenes Exemplar. Innen sauber. Artikel-Nr. 050342
Anzahl: 1 verfügbar