No Time Marketing: Small Business-Sized Steps in 30 Minutes or Less - Softcover

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Alyssa Dver is the Chief Executive of Mint Green Marketing. Dver was formerly the chief marketing officer for a number of public and private companies. She is the founder of The Center to Prevent Lost Children, Wander Wear, and the Lead Factory. As such, she clearly understands the need to be cost conscientious and ultimately effective. In 2007, Business Week recognized Dver as one of eight female entrepreneurs to watch.Dver is a hands-on practioner and the author of the book, "Software Product Management Essentials" which has sold over 30,000 copies globally. A prolific writer, Dver's articles have been published in media including Forbes, Business Week, Entrepreneur and Readers Digest and she writes a regular column in Software Magazine. Also an accomplished speaker, she is often the featured expert at webinars, seminars, conferences and executive meetings. Dver has been interviewed on international TV, radio, newspapers, books and magazines dozens of times. A graduate of The Wharton School, Dver is currently working on her PhD in cause marketing at the University of East London. She is a board adviser to organizations including The Women's Congress and Sport-a-Cause and the executive producer of the popular WebTV show, Mom Matters.