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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers - Softcover
Inhaltsangabe
Book by Scott David Meerman
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Críticas
"I love the fact that every case study in this book is based on in-depth interviews with top executives at the websites profiled. This isn't theory or opinion--these are real-life marketing lessons." --Anne Holland, Publisher, MarketingSherpa
Reseña del editor
In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service.
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- VerlagCyberAge Books
- Erscheinungsdatum2005
- ISBN 10 0910965714
- ISBN 13 9780910965712
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten280
Suchergebnisse für Cashing in with Content: How Innovative Marketers Use...
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Cashing in with Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Verlag:
Information Today, Incorporated, 2005
ISBN 10: 0910965714
ISBN 13: 9780910965712
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Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP102690089
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Cashing in with Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Verlag:
Information Today, Incorporated, 2005
ISBN 10: 0910965714
ISBN 13: 9780910965712
Gebraucht
Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 9699106-6
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Verlag:
CyberAge Books, 2005
ISBN 10: 0910965714
ISBN 13: 9780910965712
Gebraucht
Softcover
Signiert
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Signed Copy . Signed/Inscribed by author on half title page. Artikel-Nr. SB10M-00793
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Cashing in with Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Verlag:
Information Today, Incorporated, 2005
ISBN 10: 0910965714
ISBN 13: 9780910965712
Gebraucht
Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 4848316-75
Anzahl: 1 verfügbar