Internet Business Intelligence: How to Build a Big Company System on a Small Company Budget - Softcover

Vine, David

 
9780910965354: Internet Business Intelligence: How to Build a Big Company System on a Small Company Budget

Inhaltsangabe

Business intelligence—the acquisition, management, and utilization of information—is crucial in the global marketplace of the 21st century. This savvy handbook explains how even the smallest firm can use inexpensive Web resources to create an Internet Business Intelligence System (IBIS) that rivals the multimillion-dollar systems of Fortune 500 companies. IBIS tracks competitors, explore markets, and evaluates opportunities and risks. It can also be used to launch a business, find customers, test new products, and increase sales.

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Über die Autorin bzw. den Autor

David Vine owns and operates a computer technology company and contributes to Internet World magazine. He lives in Princeton, New Jersey.

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