Marketing Customer Interface, The (CIM Companions S.) - Softcover

Inhaltsangabe

The Companions are the books the CIM most strongly recommends to help you through your exams. The syllabus is fully covered and each book gives you the best possible chance of passing your exams.

Compact and user-friendly, the books are easy to read, easy to understand and give you all the information you need in an easily digestible style.

The content is organised logically and broken down into manageable Study Sessions. It features Learning Activities, Projects and Case Studies throughout, and a useful Summary at the end of each Session. There is a glossary of terms, the relevant syllabus, question papers and specimen answers, and guidance on exam preparation. The books offer superb value for money at just £15 each (excl. p&p).

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