Principles of Banking (American Banking Association) - Softcover

Introducing students who are new to banking its evolution, basic principles, and current issues, this text presents an overview of banking fundamentals, along with various issues and developments important in understanding the contemporary scene. This edition addresses particularly the influences of new technology and regulation in the areas of customer service, emerging technology and marketing. Additionally, the concept of a proactive bank employee with a customer service focus is a consistent theme througout the text.