Inhaltsangabe
Anticipating and managing emerging issues has become a major new responsibility for senior management over the past decade. Failure to perform well on the field of public issues has prematurely ended the careers of many corporations and their leaders. Renfro charts this mine field, carefully marking the dangers. He describes the four stages of issues management--environmental scanning, researching issues, evaluating priorities, and developing strategies. More importantly, Renfro describes how to build an issues management capability into an existing organization. Finally, he addresses the changing nature of the public issues process and the evolving role of the issues media.
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Über die Autorin bzw. den Autor
WILLIAM L. RENFRO is President of the Policy Analysis Co., Inc. A founder of the Issues Management Association, he is a Director, and its President. He is an international author and lecturer with articles in such journals as The American Bar Association Journal, The Atlantic Monthly, International Public Relations Review (London), Futuribles (Paris), The Futurist, and The Chinese Journal of Administration (Republic of China). He is the author or coauthor of six books, and has authored more than 60 guest Op-Ed columns on emerging issues for newspapers throughout the world.
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