Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators - Hardcover

Selnow, Gary W.; Crano, William D.

 
9780899302089: Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators
Hardcover
ISBN 10: 0899302084 ISBN 13: 9780899302089
Verlag: Praeger, 1987

Inhaltsangabe

This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review

This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.

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Über die Autorin bzw. den Autor

Dr. William D. Crano is a professor of psychology at Claremont Graduate University, an American Psychological Association and Association for Psychological Science fellow, and a former NATO senior scientist. He is the author of The Rules if Influence. He is married with three children and lives in California.

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Verlag
Praeger
Erscheinungsdatum
1987
Sprache
Englisch
ISBN 10 
0899302084
ISBN 13 
9780899302089
Einband
Gebundene Ausgabe
Anzahl der Seiten
302
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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