Communicating Benefits: Changing Methods and Changing Minds - Softcover

Black, Ann

 
9780891546313: Communicating Benefits: Changing Methods and Changing Minds
Softcover
ISBN 10: 0891546316 ISBN 13: 9780891546313
Verlag: Intl Foundation of Employee benefit, 2007

Inhaltsangabe

Benefits communication is all about change management. This book is a collection of 20 case studies that profile the launch of successful benefits communications campaigns in both the United States and Canada. Topics include communication of life insurance, health care, retirement plans, wellness programs, flexible benefit plans, financial education and total rewards. Find out how the featured 20 employers handled a particular communications challenge and mastered change management. Multimedia campaigns are described, using Web integration, screen pops, video, and more. Ann Black. International Foundation. 197 pages. 2007.

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Über die Autorin bzw. den Autor

Ann Black is communications manager for the Virginia Retirement System and has worked as an independent communications consultant. She has more than 20 years of experience in employee benefit plan communications in both the public and private sectors.

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Verlag
Intl Foundation of Employee benefit
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0891546316
ISBN 13 
9780891546313
Einband
Taschenbuch
Kontakt zum Hersteller
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Verantwortliche Person
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