Inhaltsangabe
An illustrated guide to marketing principles, packaging and promotions, aimed at graphic designers to help them create work which sells. The text incorporates case studies showing how designers play a key role in developing and applying their clients marketing strategy to their finished work.
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Reseña del editor
This book will give you the marketing know-how that (combined with your design savvy) can win you clients. And help you keep them. Detailed case studies show how designers play a key role in developing and applying marketing strategy to a wide variety of design pieces including direct mail, packaging, annual reports and more. More than 40 full-color examples illustrate the dynamic incorporation of marketing strategy in graphic design. Graphic designers and their clients comment on the designer's role in marketing, promoting and selling a product or service. Includes clear, easy-to-understand explanations of marketing basics - from product development to pricing, distribution and promotion.
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Suchergebnisse für Designer's Guide to Marketing
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Designer's Guide To Marketing
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Artikel-Nr. N16P-00058