Discussing sources of inspiration in detail, including childhood memories, nature, and unique images as the germ of an idea, 75 graphic designers here describe how they generate ideas and then translate them into tangible form for presentation and sale to clients. These brief statements are accompanied by examples of each designer's work, ranging from book jackets to corporate-identity design. Final projects are illustrated most often, though the conceptual drawings preceding final product are sometimes shown. Credits listing contact information for the design firms and an index (unseen) complete the book. Demonstrating both classic and cutting-edge styles, this blend of idea generation and graphic talents is best suited for specialized advertising and graphic design collections.?Judith Yankielun Lind, Roseland Free P.L., N.J.
Copyright 1995 Reed Business Information, Inc.
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