Typewise - Hardcover

Type Wise.

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Versandantiquariat Boller
(Staufenberg, Deutschland)

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Buchbeschreibung 4° Quart Kart. Kart. Zustand: Gut. 160 S. Written and designed by Kit Hinrichs. International acclaimed designer Kit Hinrichs shows you how to harness the emotional power of typography in your design - with more than 60 detailed case histories from the portfolio of Pentagram Design's award-winning partners. Mit zahlr. s/w und farbl. Abb. Mit Su. Der Su. hat auf dem Hinterdeckel einen Preisaufkleber. Der Su. hat am oberem Kap. einen Einriss. Die Kopfecken sind bestoßen. Die Kapitale, vor allem das obere Kapital, sind bestoßen. Auf S. 23 befindet sich am Kopf eine leichte Klebespur. For more than two decades the designs of Kit Hinrichs and his Partners at Pentagram have been shaping the way we think about graphics and communications. Characteristic of Kit's work is a masterful use of typography, in which type becomes more than words on paper or a decorative design element. By capturing the emotional power within typography, Kit has allowed the type itself to deliver the message in an appropriate tone of voice and in a way that invites readership and enhances understanding. Here Kit Hinrichs shares his insights on the creative process in a personal vein, complete with anecdotes, ordeals and fascinating details that all graphic designers can identify with. His examples are revealing, instructive and straightforward. Along with his philosophy of typography and graphic design, he discusses - how to go about building your own typographic library and using type in the most effective way. To show how these techniques can be applied in actual projects, Kit uses examples of his own work and those of his Partners at Pentagram, one of the world's foremost design firms. In more than sixty case studies, Kit explains the creative thinking behind the typographic approach and even points out some pitfalls to avoid. You'll find this a useful book that helps you increase your knowledge of typography and develop skills to communicate with type in an exciting and effective manner. sehr guter Zustand Sprache: Englisch Gewicht in Gramm: 1220. Artikel-Nr. 12782

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