A guide for business professionals shares inside secrets on how to act and think like a brand in order to bolster one's career and company, in a guide that draws on successful examples while providing coverage of such topics as logos, brand marketing, and business plans.
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Catherine Kaputa is founder and president of SelfBrand, her new York based personal brand consulting firm. She led the I Love New York campaign, has worked with marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith Barney for over ten years and has taught branding and advertising at New York University, Stern School of Business. Find out more at web.me.com/catherinekaputa/Site/Home and view her blog at artofbranding.com.
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Hardcover. Zustand: Very Good. U R a Brand!: How Smart People Brand Themselves for Business Success This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780891062134
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