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U R a Brand!: How Smart People Brand Themselves for Business Success - Hardcover

Kaputa, Catherine

 
9780891062134: U R a Brand!: How Smart People Brand Themselves for Business Success

Inhaltsangabe

A guide for business professionals shares inside secrets on how to act and think like a brand in order to bolster one's career and company, in a guide that draws on successful examples while providing coverage of such topics as logos, brand marketing, and business plans.

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Über die Autorin bzw. den Autor

Catherine Kaputa is founder and president of SelfBrand, her new York based personal brand consulting firm. She led the I Love New York campaign, has worked with marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith Barney for over ten years and has taught branding and advertising at New York University, Stern School of Business. Find out more at web.me.com/catherinekaputa/Site/Home and view her blog at artofbranding.com.

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