Focus: The Future of Your Company Depends on It - Softcover

Ries, Al

 
9780887308635: Focus: The Future of Your Company Depends on It
Softcover
ISBN 10: 0887308635 ISBN 13: 9780887308635
Verlag: Harperbusiness, 1997

Inhaltsangabe

How can IBM have $65 billion in revenues and still lose money? Although PepsiCo has nearly twice the sales and assets of Coca-Cola, Coke's stock is worth more than twice as much. Again and again, the financial pages report similar stories. In plain and effective language, internationally known marketing expert and bestselling author Al Ries explains why IBM, PepsiCo and other revenue-rich companies often fail to perform on the balance sheet. His common-sense approach to business management focuses on keeping a business doing what it does best, eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance to get companies back on target, explaining how to get focused and how to stay focused. His no-nonsense advice lays out a workable blueprint for any company's evolution that can increase market share and shareholder value while keeping an eye squarely on the future.

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Über die Autorin bzw. den Autor

Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller.

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Verlag
Harperbusiness
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0887308635
ISBN 13 
9780887308635
Einband
Taschenbuch
Auflage
1
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Simone Casetta
casetta@mondadori.it

Via Mondadori 1,
Segrate Milano
20090
Italien

Weitere beliebte Ausgaben desselben Titels

9780060799908: Focus: The Future of Your Company Depends on It – Resist Diversification and Achieve Market Dominance Through Category Ownership (Collins Business Essentials)

Vorgestellte Ausgabe

ISBN 10:  0060799900 ISBN 13:  9780060799908
Verlag: Harper Business, 2005
Softcover