Jamming: The Art and Discipline of Business Creativity - Hardcover

Kao, John J.

 
9780887307461: Jamming: The Art and Discipline of Business Creativity
Hardcover
ISBN 10: 0887307469 ISBN 13: 9780887307461
Verlag: HarperCollins, 1996

Inhaltsangabe

For the past fourteen years, in his Harvard Business School lectures and executive seminars, John Kao has challenged management to exploit the most valuable asset in the corporation: the creative minds of its people. Like jazz musicians in a jam session - playing off one another to create new sounds, at once unpredictable and harmonious - managers themselves must master the skills of creativity to reap unprecedented returns.
In Jamming, Kao shows how high-performance companies around the world have learned the lessons of creativity to leap ahead of their obsolete competitors. They have learned to make creativity tangible and actionable, they practice a new managerial mindset, and they have learned to leverage information technology to enhance creative collaboration.
From clearing the obstacles to organizational creativity, to conducting a "creativity audit" that assesses the current value of creativity in your company, Jamming shows business leaders, managers, and entrepreneurs how to take their companies to an entirely new level of success and growth by fostering an environment that will anticipate tomorrow's needs. Undercut this potential and you endanger tomorrow's opportunities.

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Über die Autorin bzw. den Autor

John Kao has taught business creativity and entrepreneurship at both Harvard Business School and Stanford University.

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Verlag
HarperCollins
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0887307469
ISBN 13 
9780887307461
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
204
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
WordUnited GmbH
distribution@wordunited.com

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DUSSELDORF
40472
Deutschland

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