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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers: Marketing and Selling Technology Products to Mainstream Customers - Softcover

Moore, Geoffrey A.

 
9780887307171: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers: Marketing and Selling Technology Products to Mainstream Customers

Inhaltsangabe

This is a guide to marketing high-tech products successfully, by one of the leading practitioners and consultants in the industry.

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