Direct Mail Pal 2012: A Direct Mail Production Handbook - Softcover

Since the first edition of Direct Mail Pal ten years ago, the subject of mailing has grown even more relevant as a service in the graphic communications industry--and the postal environment has changed significantly as well. Have you kept up to date with all of the changes in postal rules, rates, options, and practices? What about mailpiece design, data processing, production, and finishing and distribution? Direct Mail Pal 2012 takes you on a comprehensive tour of the world of direct mail in 44 concise but practical chapters and 25 appendices. You'll learn the nuts and bolts of direct mail in terms of business concepts, planning, production, and analysis and also collect a wealth of operating tips, procedures, and management forms.

T.J. Tedesco is founder and president of Grow Sales, Inc., a sales growth services company serving the direct mail and graphic arts industries. Charley Howard is Vice President of Postal Affairs and Special Projects (Postology) for Harte-Hanks.