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The Decision to Join: How Individuals Determine Value and Why They Choose to Belong

Dalton, James; Dignam, Monica

 
9780880342865: The Decision to Join: How Individuals Determine Value and Why They Choose to Belong

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16,944 voices reveal the real reasons for joining or not. The Decision to Join: How Individuals Determine Value and Why They Choose to Belong, mines the motivations of nearly 17,000 individuals to give you insights that lead to a true competitive advantage. From membership marketing to strategic planning, The Decision to Join influences every aspect of your organization.

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