The Business of Certification: A Comprehensive Guide to Developing a Successful Program - Softcover

Inhaltsangabe

Certification programs can be major revenue-generating and highly prestigious vehicles for associations. Too much is at stake for any organization to rely on an ""if we build it, they will come"" philosophy. Taking a business approach to developing and managing your certification program will put you on the fast track to success. This in-depth resource by experienced certification experts covers key topics such as marketing your certification program and strategic planning.

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