This easy-to-read and understand presentation of the art and science of managing an association has been updated throughout and includes a new chapter on ""Trends Forecasting."" The author shares his 25+ years as an association executive, giving you a comprehensive insider's look at virtually every aspect of association management, including: the unique nature of associations; governance structures; volunteer management; finance; marketing; membership; publishing; education and meetings; standards; research; government relations; foundations; strategic planning; and the association of the future.
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A brief guide to managing an association, offering an insider's look at aspects such as governance structures, volunteer management, finance, marketing, publishing, and foundations. This fourth edition reflects current issues in association management, and offers a new chapter on trends forecasting, which addresses techniques association executives can use to help identify and assess future trends that will affect their organizations. Ernstthal is a speaker and consultant on association management issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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