Millenium Membership: 6 Things You Must Do to Attract and Keep Members in the 21st Century: How to Attract and Keep Members in the New Marketplace - Softcover

Levin, Mark

 
9780880341639: Millenium Membership: 6 Things You Must Do to Attract and Keep Members in the 21st Century: How to Attract and Keep Members in the New Marketplace
Softcover
ISBN 10: 0880341637 ISBN 13: 9780880341639
Verlag: Association Management Press,U.S., 1999

Inhaltsangabe

Explains six steps in understanding and meeting members' needs in associations and other organizations. The six steps, covered in separate chapters are identify the new marketplace, invest in technology, move from mass marketing to mass customization, maintain the human touch, brand the organization, and create a membership experience. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Verlag
Association Management Press,U.S.
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0880341637
ISBN 13 
9780880341639
Einband
Taschenbuch
Anzahl der Seiten
151
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar