Gift Giving: A Research Anthology - Hardcover

 
9780879727055: Gift Giving: A Research Anthology
Hardcover
ISBN 10: 0879727055 ISBN 13: 9780879727055
Verlag: The Popular Press, 1996

Inhaltsangabe

Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving. In these essays, gift giving occasions are probed for the meanings that can be illuminated with respect to this pervasive, yet not always positive, phenomenon. For anyone interested in gift giving behavior, this volume should prove both enlightening and provocative.

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Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving. In these essays, gift giving occasions are probed for the meanings that can be illuminated with respect to this pervasive, yet not always positive, phenomenon. For anyone interested in gift giving behavior, this volume should prove both enlightening and provocative.

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Verlag
The Popular Press
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0879727055
ISBN 13 
9780879727055
Einband
Gebundene Ausgabe
Anzahl der Seiten
238
Herausgeber
Otnes Cele, Beltramini Richard F.
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
49078
Deutschland

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Vorgestellte Ausgabe

ISBN 10:  0879727063 ISBN 13:  9780879727062
Verlag: The Popular Press, 1996
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