The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.
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Anbieter: Jerry Merkel, XENIA, OH, USA
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Softcover. Zustand: Good. Immediate dispatch from Somerset. Nice older book in good condition. Pages in good condition. Some tanning due to age. No notes or highlighting. See images. Fantastic book. About the book >.>.> Here ere is a delightful collection of bold, colorful advertise- ments from the golden age of the American automobile. During the 1950s, America experienced unprecedented economic pros- perity, and the ideal of owning two cars and a large home in the suburbs became a reality for many people. Cars got faster and bigger and were more boldly styled than ever before. Cruise-0- Matic: Automobile Advertising of the 1950s recalls the carefree mood of the period and documents advertisers' attempts to capture the imagination and the dollar of the American con- sumer. Ikuta's provocative text traces the development of the automotive industry in the 1950s through the import of the Volkswagen Beetle, which signaled the end of an era for the American automobile. This fascinating collection will delight car buffs or anyone charmed by the style and taste of a more innocent decade. Artikel-Nr. Batch-FM269-G-6902
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