Asking Questions: A Practical Guide to Questionnaire Design (JOSSEY BASS SOCIAL AND BEHAVIORAL SCIENCE SERIES) - Hardcover

Sudman, Seymour; Bradburn, Norman M.

 
9780875895468: Asking Questions: A Practical Guide to Questionnaire Design (JOSSEY BASS SOCIAL AND BEHAVIORAL SCIENCE SERIES)
Hardcover
ISBN 10: 0875895468 ISBN 13: 9780875895468
Verlag: Jossey-Bass Inc.,U.S., 1982

Inhaltsangabe

The authors advance the state-of-the-art in questionnaire design?combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

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Über die Autorin bzw. den Autor

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.

Von der hinteren Coverseite

The authors advance the state–of–the–art in questionnaire design?combining time–proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

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Verlag
Jossey-Bass Inc.,U.S.
Erscheinungsdatum
1982
Sprache
Englisch
ISBN 10 
0875895468
ISBN 13 
9780875895468
Einband
Gebundene Ausgabe
Anzahl der Seiten
416
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Verantwortliche Person
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