Creating Value in the Network Economy (Harvard Business Review Book) - Hardcover

This text explores all aspects of the networked business world, from the importance of trust in the virtual organization to the changing nature of customer relationships, to ways that companies can generate value through their intellectual assets.

The Harvard Business Review has led the way in helping executives in every industry adapt to the rapidly evolving networked economy. Don Tapscott, bestselling author of The Digital Economy, collects the best articles from the Review into a resource for business leaders who want to understand how their businesses can create value and profit from the new economy. Through real-world, authoritative examples from today's leading thinkers, "Creating Value In The Network Economy" lays out the fundamentals of this new era."Creating Value In The Network Economy" explores all aspects of the networked business world, from the importance of trust in the virtual organization to the changing nature of customer relationships to new ways that companies can generate value through their intellectual assets. The contributors include many of the leading names from the digerati -- Regis McKenna, John Hagel, and Stan Davis -- as well as the incomparable Charles Handy.Tapscott's thought-provoking introduction highlights the key themes and unites the articles into a complete picture of the issues businesses must address to survive -- and thrive -- in the networked business world. "Creating Value In The Network Economy" helps us to see and understand the new and still-emerging customs, social norms, laws, and institutions that surround the creation of wealth in the networked economy.