A guided tour of the progressive new strategies that contribute to the purpose of our businesses and the prosperity of our communities, Common Interest, Common Good is a convincing, deeply felt book by two authors who have devoted much of their careers to helping public and private sectors find profitable new ways of working together. Many organizations are searching for innovative strategies that will counter the mounting pressures felt by communities and corporations alike. According to Shirley Sagawa and Eli Segal, alliances between for-profit and the not-for-profit industries yield enormous benefits for both. Forward-looking businesses and social sector organizations (both nonprofit and government) can solve many of their problems by working together—while serving the common good in the process. This book showcases many such successful partnerships, from corporate sponsorships and cause-related marketing to employee volunteer programs and school-to-work initiatives.
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"Every successful businessperson knows that public and private partnerships are as critical to the bottom line as they are to the greater good. With its step-by-step approach to integrating business and nonprofit objectives, Common Interest, Common Good is an indispensable tool for business and public-sector leaders alike."
--Gerald Greenwald, Chairman Emeritus, United Airlines Corporation
"Common Interest, Common Good moves the subject of business and social sector partnerships from the bully pulpit to the boardroom. With vivid examples and practical advice, Sagawa and Segal provide business and nonprofit leaders with a much-needed guide to forging successful partnerships. This is the right book at the right time."
--Fred Grandy, CEO, Goodwill Industries International
"Common Interest, Common Good is a much-needed exploration of the burgeoning field of business and social sector partnerships. Leaders in business, government, and nonprofits have much to learn from Sagawa and Segal's sharp insights and practical examples."
--Frances Hesselbein, Chairman of the Board of Governors, Peter F. Drucker Foundation for Nonprofit Management
"Sagawa and Segal have accomplished a rare feat with Common Interest, Common Good: They've created a book that is at once greatly inspiring, carefully reasoned, and immensely practical. Corporate and nonprofit leaders will agree that this book is a welcome addition to the literature on private initiatives for the common good."
--J. Gregory Dees, Miriam and Peter Haas Centennial Professor in Public Service, Stanford Graduate School of Business
Shirley Sagawa has held leadership positions in the social sector, including serving as executive director of both the federal Corporation for National Service and the nonprofit Learning First Alliance. She is currently deputy chief of staff to First Lady Hillary Rodham Clinton.
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