Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty - Hardcover

McGrath, Rita Gunther; MacMillan, Ian

 
9780875848341: Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty
Hardcover
ISBN 10: 0875848346 ISBN 13: 9780875848341
Verlag: Harvard Business Review Press, 2000

Inhaltsangabe

The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.

They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.

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Über die Autorin bzw. den Autor

Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters (Harvard Business School Press, 2005).

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Verlag
Harvard Business Review Press
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0875848346
ISBN 13 
9780875848341
Einband
Gebundene Ausgabe
Anzahl der Seiten
400
Kontakt zum Hersteller
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Verantwortliche Person
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