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Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology - Hardcover

Weill, Peter; Broadbent, Marianne

 
9780875848303: Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology
Hardcover
ISBN 10: 0875848303 ISBN 13: 9780875848303
Verlag: Harvard Business Review Press, 1998

Inhaltsangabe

Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that—when managed right—will generate revenues and savings. Here's just such a framework for leveraging IT (technology, networks, data, and software)—one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near- and long-term planning, affects the ability to support customers, and dictates the flow of daily operations. Drawing upon their rigorous research with more than 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson & Johnson, Ralston Purina, the Development Bank of Singapore, and Telstra. This hands-on resource, compete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree on the best plan for getting there.

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Über die Autorin bzw. den Autor

Peter Weill is Foundation Chair of Management (information systems) and director of the Centre for Management of Information Technology at Melbourne Business School.

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Verlag
Harvard Business Review Press
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0875848303
ISBN 13 
9780875848303
Einband
Gebundene Ausgabe
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

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