Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology - Hardcover

Weill, Peter; Broadbent, Marianne

 
9780875848303: Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology
Hardcover
ISBN 10: 0875848303 ISBN 13: 9780875848303
Verlag: Harvard Business Review Press, 1998

Inhaltsangabe

Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that—when managed right—will generate revenues and savings. Here's just such a framework for leveraging IT (technology, networks, data, and software)—one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near- and long-term planning, affects the ability to support customers, and dictates the flow of daily operations. Drawing upon their rigorous research with more than 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson & Johnson, Ralston Purina, the Development Bank of Singapore, and Telstra. This hands-on resource, compete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree on the best plan for getting there.

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Über die Autorin bzw. den Autor

Peter Weill is Foundation Chair of Management (information systems) and director of the Centre for Management of Information Technology at Melbourne Business School.

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Verlag
Harvard Business Review Press
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0875848303
ISBN 13 
9780875848303
Einband
Gebundene Ausgabe
Anzahl der Seiten
320
Kontakt zum Hersteller
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Verantwortliche Person
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