Smart Organization: Creating Value Through Strategic R&D - Hardcover

Matheson, James; Matheson, David

 
9780875847658: Smart Organization: Creating Value Through Strategic R&D

Inhaltsangabe

Why do some firms continually make poor R&D decisions while others can deliver a stream of successful products and services? This title stresses the importance of evaluating trade-offs, investigating alternatives, and getting buy-in across functions to ensure that decisions are viable from both technological and managerial perspectives.

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