Net Gain: Expanding Markets through Virtual Communities - Hardcover

Hagel III, John; Armstrong, Arthur G.

 
9780875847597: Net Gain: Expanding Markets through Virtual Communities
Hardcover
ISBN 10: 0875847595 ISBN 13: 9780875847597
Verlag: Harvard Business Review Press, 1997

Inhaltsangabe

Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.

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Über die Autorin bzw. den Autor

John Hagel III is a principal at the Silicon Valley office of McKinsey & Company, Inc., and a leader of the firm's Interactive Multimedia Practice. His work is primarily with clients in the electronics, telecommunications, and media industries, with a focus on strategic management and performance improvement. Prior to joining McKinsey, he served as senior vice president for strategic planning at Atari; as president of Sequoia Group, a systems house selling turnkey computer systems to physicians; and as a consultant with the Boston Consulting Group. Mr. Hagel is the author of a number of legal and business books and articles. His most recent piece, written with Harvard Business School professor Jeffrey F. Rayport, was "The Coming Battle for Customer Information," which appeared in the January/February 1997 issue of the Harvard Business Review.

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Verlag
Harvard Business Review Press
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0875847595
ISBN 13 
9780875847597
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780071038720: Net Gain: Expanding Markets Through Virtual Communities

Vorgestellte Ausgabe

ISBN 10:  0071038728 ISBN 13:  9780071038720
Verlag: Harvard Business School Pr, 1997
Hardcover