Meeting of the Minds: Creating the Market-Based Enterprise - Hardcover

Barabba, Vincent P.

 
9780875845777: Meeting of the Minds: Creating the Market-Based Enterprise

Inhaltsangabe

Argues that businesses need to view customers as an extension of the company, and suggests ways company departments can work together and still maintain their functional specialties

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Über die Autorin bzw. den Autor

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

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9780071036290: Meeting of the Minds: Creating the Market-Based Enterprise

Vorgestellte Ausgabe

ISBN 10:  0071036296 ISBN 13:  9780071036290
Verlag: McGraw-Hill Companies, 1996
Hardcover