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Unlike dogs, say two business scholars, old companies can learn new tricks in such areas as distributor relationships, product design, and market scope. They review a number of companies that have done it, then lay out a process that includes focusing limited resources on a few carefully selected g
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Über die Autorin bzw. den Autor
Charles Baden-Fuller is professor of strategy at both the University of Bath and Erasmus University in Rotterdam.
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In business, as in life, those people who succeed are focused, energetic, creative, persistent - and brave. They not only confront the changes taking place in their environment, but also take charge of change to lead their industries. To help managers of mature businesses take control of their destinies, Rejuvenating the Mature Business outlines a four-step procedure for rejuvenation. Charles Baden-Fuller and John Stopford explain how a mature business can rejuvenate and how it can transform not only itself, but also its industry - even going so far as to rewrite the rules for success. Baden-Fuller and Stopford challenge managers to jettison the traditional thinking that pervades their industry, and to replace it with new, entrepreneurial ideas ranging from distributor relationships to new product design to market scope. They profile such companies as Hotpoint, which broke traditional rules by focusing on a national market when its rivals were international; Benetton, whose innovative strategic supplier alliances have made it a low-capital, high-profit operation; Banc One, whose service innovations revolutionized U.S. consumer banking; and knife manufacturer Richardson Sheffield, whose pioneering quality control, "lean" production strategies, and new product innovations led it from near bankruptcy to world leadership. The stories of these companies and many others, from Toyota to British Airways, dramatize each phase of rejuvenation. How can managers be rejuvenators? The authors emphasize what they call a crescendo approach - starting with experiments using few resources, then working up to larger investments. They clearly lay out the practical steps, demonstrating how managers mustfirst galvanize, creating a top team dedicated to renewal and willing to take new initiatives. They then describe the process of simplification, focusing scarce resources on a few carefully selected goals. Their third step is building new capabilities through strategic innovation. And fourth, they outline the methods for maintaining momentum. Along the way, managers learn why rejuvenators have low staff turnover and high morale; how they can assess and cope with risk; why effective change is like mounting a "strategic staircase"; how value can be delivered - without tradeoffs - to staff, customers, and shareholders alike; how conventional opposites - like high quality and low costs - can go hand in hand; and how economic downturns, fast-changing technology, and fluctuating consumer behavior can be translated into golden opportunities. This book is the rejuvenators' manual, replacing outdated conventional wisdom with powerful new thinking and strategies for success. Reading it should be every manager's first step toward giving their own firms new life.
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Rejuvenating the Mature Business: The Competitive Challenge
Verlag:
Harvard Business Review Press, 1994
ISBN 10: 0875844766
ISBN 13: 9780875844763
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hardcover. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Artikel-Nr. CHL9999417
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Rejuvenating the Mature Business: The Competitive Challenge
Verlag:
Harvard Business Review Press, 1994
ISBN 10: 0875844766
ISBN 13: 9780875844763
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0875844766. Artikel-Nr. 8579271
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Rejuvenating the Mature Business: The Competitive Challenge
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Harvard Business Review Press, United States, 1994
ISBN 10: 0875844766
ISBN 13: 9780875844763
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Paperback. Zustand: Very Good. Unlike dogs, say two business scholars, old companies can learn new tricks in such areas as distributor relationships, product design, and market scope. They review a number of companies that have done it, then lay out a process that includes focusing limited resources on a few carefully selected g. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR004087977
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Rejuvenating the Mature Business: The Competitive Challenge
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Harvard Business Review Press 12/05/1994, 1994
ISBN 10: 0875844766
ISBN 13: 9780875844763
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Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Artikel-Nr. 6545-9780875844763
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Rejuvenating Mature Business: The Competitive Challenge
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Gebundene Ausgabe. Zustand: Sehr gut. 250 Seiten ex Library Book / aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969. Artikel-Nr. 300157
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Rejuvenating the Mature Business: The Competitive Challenge
Verlag:
Harvard Business Review Press 12/05/1994, 1994
ISBN 10: 0875844766
ISBN 13: 9780875844763
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780875844763
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Rejuvenating the Mature Business : The Competitive Challenge
Verlag:
Harvard Business Review Press, 1994
ISBN 10: 0875844766
ISBN 13: 9780875844763
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Hardcover
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Zustand: Good. Revised. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP63050576
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