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Inhaltsangabe
This second edition of the text provides detailed information on how to construct, evaluate and use questionnaires for measuring customer satisfaction levels.
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Reseña del editor
This second edition provides detailed information about how to construct, evaluate, and use questionnaires. New to this edition is a chapter on sampling methods, which includes different methods of sampling as well as how to determine an appropriate sample size for reliable results. The author has updated the chapter on reliability and validity to provide more information about other forms of reliability. He also includes a chapter devoted to presenting examples on real customer satisfaction measures and how they can be used. These additions help make this new edition a valuable resource for anyone involved with measuring customer satisfaction. Other topics covered are guidelines for developing questionnaires, the concept of quality, methods to increase response rates, sampling error, and two methods of determining important service or product characteristics as perceived by the customer.
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Measuring Customer Satisfaction: Development and Use of Questionnaires
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Measuring Customer Satisfaction: Development and Use of Questionnaires
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Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001849276
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods
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Zustand: Very Good. 1748708707. 5/31/2025 4:25:07 PM. Artikel-Nr. U9780873893626
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-C-015-02206
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. Artikel-Nr. G087389362XI4N00
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods, Second Edition
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Zustand: Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Artikel-Nr. R02Q-01836
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods, Second Edition
Anbieter: Wonder Book, Frederick, MD, USA
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Zustand: As New. Like New condition. 2nd edition. A near perfect copy that may have very minor cosmetic defects. Artikel-Nr. L05R-00739
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