Drive a Modest Car: And 16 Other Keys to Small Business Success - Softcover

Inhaltsangabe

Nearly 50 percent of new businesses fail in the first year, and 80 percent fail in the first five. So what does it take to run a continually successful enterprise over the long run-- and be continually happy while you're at it?

Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971. With Drive a Modest Car, you'll discover the business philosophy that Warner has learned through three decades at the helm of a small business -- much of it contrary to the conventional wisdom of today's business gurus.

Drive a Modest Car breaks it all down with 17 ideas, including:

*don't work long hours

*choose a business you care about

*embrace your best competitors

*get and keep a competitive edge

*innovate now and forever

*market your business creatively

*target your customers

*react quickly to bad news

Drive a Modest Car is the perfect read for anyone who's interested in starting a new ventureand for those who could use an infusion of practical advice to get back on track with an existing business.

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