This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
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Claude C. Hopkins (1866-1932) was one of the greatest copywriters and advertising pioneers of all time. He worked for several well-known companies including Swift & Company, Dr. Shoop's patent medicine Company, Bissell Carpet Sweeper Company and Lord & Thomas Company at which he was paid a salary of $185,000 a year in 1907. Hopkins believed that advertising is a science and must be treated as such to succeed. He insisted that advertisers need to know well their products and produce a “reason-why” copy for clients. His strategies emphasized that advertising need to be scientifically tested and tracked. He was the pioneer in offering free product samples and in the field of test marketing. Hopkins contributed 2 books for the world of advertising which are still considered classics in the advertising industry. “My life in advertising” in 1917 and “Scientific Advertising” in 1923 are still two of the must read books for any successful advertiser.
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