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The first English translation of one of the most important historical sources in fashion history, the First Book of Fashion is a fascinating window on the renaissance and the power of dress.
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Ulinka Rublack is Professor of Early Modern European History at Cambridge University, UK, and author of Dressing Up: Cultural Identity in Renaissance Europe. She is the author of Dressing Up: Cultural Identity in Renaissance Europe (2010) and co-editor (with Giorgio Riello) of The Right to Dress: Sumptuary Legislation in a Global Perspective, c.1300-1800 (2018) and (with Maria Hayward) of The First Book of Fashion (Bloomsbury, 2015).
Maria Hayward is a fellow of the Society of Antiquaries and a Professor in Early Modern History at the University of Southampton, UK. She is the author of Stuart Style: Monarchy, Dress and the Scottish Male Elite (2020), Rich Apparel: Clothing at the Law in Henry VIII's England (2009) and Dress at the Court of King Henry VIII (2007).
Jenny Tiramani is the Principal of The School of Historical Dress in London, UK, and a costume designer for theatre and opera.
This captivating book reproduces arguably the most extraordinary primary source documents in fashion history. Providing a revealing window onto the Renaissance, they chronicle how style-conscious accountant Matthäus Schwarz and his son Veit Konrad experienced life through clothes, and climbed the social ladder through fastidious management of self-image. These bourgeois dandies' agenda resonates as powerfully today as it did in the sixteenth century: one has to dress to impress, and dress to impress they did.
The Schwarzes recorded their sartorial triumphs as well as failures in life in a series of portraits by illuminists over 60 years, which have been comprehensively reproduced in full color for the first time. These exquisite illustrations are accompanied by the Schwarzes' fashion-focussed yet at times deeply personal captions, which render the pair the world's first fashion bloggers and pioneers of everyday portraiture.
The First Book of Fashion demonstrates how dress - seemingly both ephemeral and trivial - is a potent tool in the right hands. Beyond this, it colorfully recaptures the experience of Renaissance life and reveals the importance of clothing to the aesthetics and every day culture of the period.
Historians Ulinka Rublack's and Maria Hayward's insightful commentaries create an unparalleled portrait of sixteenth-century dress that is both strikingly modern and thorough in its description of a true Renaissance fashionista's wardrobe. This first English translation also includes a bespoke pattern by TONY award-winning costume designer and dress historian Jenny Tiramani, from which readers can recreate one of Schwarz's most elaborate and politically significant outfits.
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