Inhaltsangabe
Introduction to Pervasive Advertising.-Digitial Out-Of-Home Media: Means and Effects of Digital Media in Public Space.-Meaningful Advertising.-Activity-based Advertising.-A Framework for Digital Signage Policy.-Targeted Advertising on the Handset: Privacy and Security Challenges.-Opportunities and Challenges of Interactive Public Displays as an Advertising Medium.-Conceptualizing Context for Pervasive Advertising.-Managing Advertising Context.-Social Networks in Pervasive Advertising and Shopping.-Adapting News and Advertisments to Groups.-Deploying Pervasive Advertising in a Farmers Market.-Rural Communities and Pervasive Advertising.-Attentional Behaviour of Users on the Move towards Pervasive Advertising Media.-Ambient Persuasion in the Shopping Context.-Interacting with Sound.-Scent Marketing: Making Olfactory Advertising Pervasive.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
