Verwandte Artikel zu The Write Approach: Techniques for Effective Business...

The Write Approach: Techniques for Effective Business Writing - Softcover

Stockard, Olivia, Ph.D.

 
9780857248312: The Write Approach: Techniques for Effective Business Writing
Softcover
ISBN 10: 0857248316 ISBN 13: 9780857248312
Verlag: Emerald Group Publishing Limited, 2011

Inhaltsangabe

Olivia Stockard, a New York-based communications consultant, provides techniques to help business writers translate their skills in analysis and logic into successful letters, memos, and reports. Her examples are drawn from paper and electronic documents written in large corporations and small businesses. By judging writing samples and ultimately setting their own standards, readers learn how to evaluate business writing and improve it.

Key Features
* Includes exercises, worksheets, and sample revisions
* Covers memos, letters, and ways to catch readers' eyes
* Teaches how to judge writing quality
* Incorporates actual writing samples from large and small businesses
* Emphasizes results-oriented writing

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

"Dr. Stockard's abundant exercises develop fundamental skills, and her clear distinction between 'leads' and 'hooks' gives readers an excellent understanding of when and why to use deductive and inductive writing styles. Because of the clarity of its explanations and the methodical presentation of its exercises, "The Write Approach" will be useful both for readers working on their own and as a text in business writing classes." Walter Blanco, Professor of English, Lehman College, New York

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Emerald Group Publishing Limited
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0857248316
ISBN 13 
9780857248312
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
202
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar