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Crossover Creativity: Real-life stories about where creativity comes from - Softcover

Trott, Dave

 
9780857199881: Crossover Creativity: Real-life stories about where creativity comes from
Softcover
ISBN 10: 0857199889 ISBN 13: 9780857199881
Verlag: Harriman House, 2023

Inhaltsangabe

Ideas don't just happen, they don't spring from nowhere.

Ideas come to life from everything that's already inside our brains.

Because new ideas are actually a new reaction between existing ideas.

This means creativity is about finding ways to put unrelated, disconnected things together.

When two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea.

That's Crossover Creativity.

The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, the more crossover creativity will happen for you.

In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.

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Über die Autorin bzw. den Autor

Dave Trott is the author of Creative Mischief and Predatory Thinking and founded four award-winning ad agencies. Born in east London, he went to art school in New York on a Rockefeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', the Cadbury Flake ads and many, many more. Dave's agency - Gold Greenlees Trott - was voted Agency of the Year by Campaign magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising., Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

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Verlag
Harriman House
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
0857199889
ISBN 13 
9780857199881
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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