How to Stand Out: Proven Tactics for Getting Noticed - Softcover

Über die Autorin bzw. den Autor

Rob Yeung, Ph.D. is a psychologist, business speaker, management author, TV presenter and Director at Talentspace, a leadership consulting firm. He helps people to achieve their potential.
Rob has a B.Sc. in psychology from University of Bristol and a Ph.D. in psychology from King's College London, University of London. He is a chartered psychologist and Associate Fellow of the British Psychological Society. His clients through Talentspace include Goldman Sachs, BBC, Bartle Bogle Hegarty, KPMG, British Airways, Baker Tilly, Eversheds, HSBC (as well as lots of much smaller businesses). He also worked for two years at a top tier consulting firm The Boston Consulting Group.
He has published research studies on personality in academic journals, particularly Personality and Individual Differences. He writes a column on confidence for UK newspaper The Daily Telegraph and contributes to newspapers including Financial Times, The Guardian and The Sunday Times.
He appears on television programmes including Celebrity Big Brother, BBC Breakfast, CNN news, and Working Lunch on the BBC. He previously presented the BBC television series Who Would Hire You? in which real life candidates went through the recruitment process. He also presented a further series for the BBC entitled How To Get Your Dream Job and has been an expert on Big Brother's Little Brother. He was the resident psychologist for the 2007 BBC Three series The Restaurant: You're Fried! He acted as resident psychologist on both Celebrity Big Brother and Big Brother in 2009. He was on Channel 5 only last week, being interviewed alongside Paralympic athlete Sara Storey.
Rob also teaches at several universities including Southampton, University of East London, St. Andrews and University College Dublin.

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The science of standing out

Think about some of the people you know who stand out. What is it that helps them get noticed? Is it that they speak slowly and forcefully – or perhaps quickly and with acerbic humour? Do they listen and make others feel like the centre of the universe? Or do they just radiate some kind of charm and good humour that draws others to them?

We’re talking about star quality here. The reasons why one individual gets promoted again and again while others languish behind. The reasons why certain salespeople or small]business owners win new customers or clients seemingly without effort. The reasons why one person gets asked on date after date while others struggle to meet the right person.

How To Stand Out is for anyone who wants to make an impact, to get noticed for professional or personal reasons. This book is for you if you’re a business owner hungry to sell more products and services – or maybe a freelance worker who needs to sell yourself. Perhaps you’re a fundraiser or campaigner who needs to get your directives across more robustly, a scientist seeking to communicate your findings or a policymaker seeking to change your community. Or you yearn to socialize more easily or even find love. Through word and deed, this book will help you to be more engaging, entertaining and persuasive. It will help you to stand out.

Aus dem Klappentext

The science of standing out

Think about some of the people you know who stand out. What is it that helps them get noticed? Is it that they speak slowly and forcefully – or perhaps quickly and with acerbic humour? Do they listen and make others feel like the centre of the universe? Or do they just radiate some kind of charm and good humour that draws others to them?

We’re talking about star quality here. The reasons why one individual gets promoted again and again while others languish behind. The reasons why certain salespeople or small ]business owners win new customers or clients seemingly without effort. The reasons why one person gets asked on date after date while others struggle to meet the right person.

How To Stand Out is for anyone who wants to make an impact, to get noticed for professional or personal reasons. This book is for you if you’re a business owner hungry to sell more products and services – or maybe a freelance worker who needs to sell yourself. Perhaps you’re a fundraiser or campaigner who needs to get your directives across more robustly, a scientist seeking to communicate your findings or a policymaker seeking to change your community.  Or you yearn to socialize more easily or even find love. Through word and deed, this book will help you to be more engaging, entertaining and persuasive. It will help you to stand out.