Political Marketing: Theory And Concepts (Sage Advanced Marketing Series) - Softcover

Robert P. Ormrod; Stephan C M Henneberg; Nicholas O'Shaughnessy

 
9780857025814: Political Marketing: Theory And Concepts (Sage Advanced Marketing Series)

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Über die Autorin bzw. den Autor

Robert P. Ormrod is Associate Professor of Business Economics at Aarhus University, Denmark. He received a PhD from Aarhus University for his work on political market orientation. Robert's primary research focus is on political marketing and he publishes regularly on this subject in both marketing and political science Journals. Robert is a member of the editorial board of the Journal of Political Marketing.

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Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.

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9780857025807: Political Marketing: Theory and Concepts (Advanced Marketing Series)

Vorgestellte Ausgabe

ISBN 10:  0857025805 ISBN 13:  9780857025807
Verlag: SAGE Publications Ltd, 2013
Hardcover