In this major updating of his bestselling, benchmark text, David Silverman walks the reader through the basics of gathering and analyzing qualitative data. The Fourth Edition includes a new chapter on data analysis dealing with grounded theory, discourse analysis and narrative analysis; more worked-through examples of different kinds of data and how to interpret them; a new section on focus groups and interpreting focus group data; an expanded ethics chapter; and more coverage of digital media and photographs as data.
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David Silverman trained as a sociologist at the London School of Economics and the University of California, Los Angeles. He taught for 32 years at Goldsmiths, University of London. He is interested in conversation and discourse analysis and he has researched medical consultations and HIV-test counselling.
He is the author of Interpreting Qualitative Data (Seventh Edition, 2024) and A Very Short, Fairly Interesting and Reasonably Cheap Book about Qualitative Research (Second Edition, 2013). He is also the editor of Qualitative Research (Sixth Edition, 2026) and the Sage series, Introducing Qualitative Methods. In recent years, he has offered short, hands-on workshops in qualitative research for research students and faculty at universities in Europe, Asia, Africa and Australia.
Now retired from full-time work, David aims to watch one hundred days of cricket a year. He also enjoys voluntary work in an old people’s home where he sings with residents with dementia and strokes.
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