Entrepreneurship - Digital Transformation, Education, Opportunities and Challenges (Business, Management and Economics, Band 28) - Hardcover

Inhaltsangabe

Digital transformation and artificial intelligence play an important role in entrepreneurship. This book adopts a multidisciplinary approach to entrepreneurship, exploring how entrepreneurial processes contribute to developing new products and services and innovative business models. Recent shifts in business models focus on digital transformation and well-being. Entrepreneurship is evolving with innovative approaches, and artificial intelligence is revolutionizing marketing strategies and market engagement. This volume presents a comprehensive overview of entrepreneurship, digital transformation, and entrepreneurial education. It is designed for entrepreneurs, researchers, teachers, students, and anyone interested in understanding and leveraging these trends.

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