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Brand Awareness - Recent Advances and Perspectives (Business, Management and Economics) - Hardcover

 
9780850141382: Brand Awareness - Recent Advances and Perspectives (Business, Management and Economics)

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This insightful book explores the evolving landscape of brand perception, presenting new strategies, consumer behavior analysis, and technological innovations reshaping how brands connect with their audiences. From the influence of social media to the power of storytelling, this book navigates through the latest trends and breakthroughs, offering insights for marketers, entrepreneurs, and anyone intrigued by the art of brand building. Engaging case studies and expert perspectives show the reader how to create lasting impressions in today’s competitive market. Brand Awareness - Recent Advances and Perspectives is an indispensable guide for those seeking to elevate their brand’s impact and relevance in an ever-evolving digital age.

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Verlag: Intechopen Jul 2024, 2024
ISBN 10: 0850141389 ISBN 13: 9780850141382
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Buch. Zustand: Neu. Neuware -This insightful book explores the evolving landscape of brand perception, presenting new strategies, consumer behavior analysis, and technological innovations reshaping how brands connect with their audiences. From the influence of social media to the power of storytelling, this book navigates through the latest trends and breakthroughs, offering insights for marketers, entrepreneurs, and anyone intrigued by the art of brand building. Engaging case studies and expert perspectives show the reader how to create lasting impressions in today¿s competitive market. Brand Awareness - Recent Advances and Perspectives is an indispensable guide for those seeking to elevate their brand¿s impact and relevance in an ever-evolving digital age.Books on Demand GmbH, Überseering 33, 22297 Hamburg 162 pp. Englisch. Artikel-Nr. 9780850141382

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