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Inhaltsangabe
Book by Lewis H G
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Reseña del editor
"Think of Advertising Age Handbook of Advertising as your handy guide through the bumps and curves of the new advertising landscape. . . . Whether you're already in advertising or thinking of making this fascinating and dynamic field your career . . . you'll be glad to have our guide on your bookshelf." --Rance Crain, Editor-in-Chief, Advertising Age From the most authoritative publication in the advertising industry comes this definitive guide to understanding and making the most of your advertising opportunities--Advertising Age Handbook of Advertising by Herschell Gordon Lewis and Carol Nelson with a foreword by Rance Crain, editor-in-chief of Advertising Age. The ultimate guide for navigating the dizzying array of opportunities and media available to today's marketers, Advertising Age Handbook of Advertising offers practical, useful advice and insight from one of the most well-respected publications serving the business community.
Reseña del editor
From Advertising Age, the most authoritative publication in the advertising world, comes a comprehensive guide to planning, designing, and implementing a successful advertising campaign. Written in a friendly, engaging style, it's a complete analysis of the entire business, including: the agency/client relationship, Planning strategies and tactics; Budgeting, creative strategy, and media; Testing and evaluating results.
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- VerlagMcGraw-Hill Education
- Erscheinungsdatum1999
- ISBN 10 0844236705
- ISBN 13 9780844236704
- EinbandTapa dura
- Anzahl der Seiten240
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Advertising Age Handbook Of Advertising
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Artikel-Nr. N21K-00436
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The Advertising Age Handbook of Advertising
Verlag:
McGraw-Hill Companies, The, 1998
ISBN 10: 0844236705
ISBN 13: 9780844236704
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Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 45713275-6
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Advertising Age Handbook of Advertising
Anbieter: medimops, Berlin, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Artikel-Nr. M00844236705-G
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