Guide to Writing for the Business Press - Hardcover

Inhaltsangabe

Despite its importance to the general society and the special communities it serves, the business press (or, as it is sometimes called, the "trade press" or the "specialized business press") has never had a working model. That is what Guide to Writing for the Business Press provides.
Clinton takes the reader through the key elements of writing for the action-oriented, reader-directed information publications that are the business press, including targeting to the needs of a specialized readership; creating the most effective editorial identity through the proper editorial "architecture"; finding, developing and organizing the best sources of information; interviewing: How to ask the right questions and how to organize responses; structuring and presenting stories and publications in the most effective ways; and using all of the journalist's information research tools to best advantage.

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