Verwandte Artikel zu How to Create Successful Catalogs

How to Create Successful Catalogs - Hardcover

Sroge, Maxwell

 
9780844236612: How to Create Successful Catalogs
Hardcover
ISBN 10: 0844236616 ISBN 13: 9780844236612
Verlag: McGraw-Hill Contemporary, 1995

Inhaltsangabe

Turnkey Creative Advice--from an Industry Expert! Here is everything you need to create irresistible catalogs--in one comprehensive volume. Amply illustrated with examples from today's best catalogs, How to Create Successful Catalogs lets you see how top consumer and business-to-business catalogs handle cover shots . . . order forms . . . company letters . . . and headlines. You'll learn how to . . . Keep your catalog under budget and on schedule by organizing tasks and preventing expensive mistakes Fill your catalog with "sales appeal" that draws in new customers--and keeps them Create copy that makes your customers want to buy--and accurately and appealingly describes your products Take advantage of cost-effective new techniques that are transforming the way catalog art is produced and printed Communicate easily with printers and production personnel with the comprehensive glossary of industry terms With catalog expert Maxwell Sroge as your guide, you'll produce appealing and successful catalogs your customers will order from again and again!

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Starting a catalog or improving an existing one? You'll find no better companion than How to Create Successful Catalogs. Written by direct marketing guru Maxwell Sroge, How to Create Successful Catalogs covers every step of creating a catalog that sells. Its comprehensive contents will help you:

  • form an overall approach
  • work with an agency
  • develop on-the-money sales copy and alluring photography and design
  • get your catalog in the mail on time and under budget

You'll find timeless advice on the principles of design and photography, and up-to-date perspectives on desktop publishing, prepress, and production methods. Dozens of examples let you see how today's best consumer and business-to-business catalogs approach copy and design. An informed overview of the fast-maturing industry and a summary of recent legislative and judicial rulings give you a privileged view of the "big picture" of catalog marketing. With catalogs growing twice as fast as over-the-counter retail sales, you can't afford to miss this comprehensive, up-to-date guide to designing and producing appealing and successful catalogs.

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Verlag
McGraw-Hill Contemporary
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0844236616
ISBN 13 
9780844236612
Einband
Gebundene Ausgabe
Anzahl der Seiten
380
Kontakt zum Hersteller
McGraw-Hill Education
https://www.mheducation.co.in/

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Assago Milano
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