AMA Handbook For Successful Selling - Softcover

Kimball, Bob

 
9780844235912: AMA Handbook For Successful Selling

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Students gain insight from the real-world expertise of a successful sales management trainer and previous top producer at Coca-Cola Co. Short, easy-to-read chapters make mastering sales fundamentals easier. Sample dialogues show each technique in action, while case histories demonstrate the results. Students get a fascinating look at what makes a top salesperson.

    * Provides practical examples of professional selling. * Explains how to identify and develop prospects. * Teaches readers how to hone their basic communication skills.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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